Deep Lab#052923
Large fields, headings and spatial anchors
BIAA / Visual identity / System 01
Design the question. Make the evidence visible.
Visual identity is not a layer of “future” styling applied to technology. It makes the question, the process and the evidence visible. BIAA connects web, classroom, documents and space through a restrained wordmark, an open evidence grammar and traceable information hierarchy.
Approved master mark / Chinese naming remains under review
?01 / Question02 / Model03 / Test04 / Evidence
A visual grammar that begins with a question.
Four stages organise the system. The question mark opens the brief, the square frames a model, the open circle records a test, and the filled circle marks evidence. The loop never pretends a project is finished: each result should create a better next question.
- 01FrameQuestion
Name the user, context, constraint and uncertainty before choosing a tool.
? - 02BuildModel
Make the smallest representation that can reveal something useful.
□ - 03ObserveTest
State the conditions, record what happened and keep failure visible.
○ - 04ExplainEvidence
Show what the result supports, what it cannot prove and what changes next.
●
Return with a better question
One wordmark holds recognition. The system supplies the range.
The approved lowercase BIAA wordmark remains the primary identifier. Use the full mark at normal sizes, the symbol only when the context already identifies BIAA, and monochrome versions when production limits demand them. Proposed Chinese names are not released as formal marks on this page.
MIN / DIGITALMinimum digital width
96 px wordmark / 24 px symbol
The downloadable master retains its approved #002333 / #1AFF90 colours. The application palette below is a system proposal until matching logo masters are formally approved.
A quiet field. A precise signal.
Most surfaces use ink, paper and disciplined whitespace. Green marks proof, orange marks a limit or unresolved decision, and blue marks data or focus. Semantic colours must describe real information rather than decorate an empty composition.
Proof Green#73F8B6
Verified states and primary signals on dark fields
Paper#F3F0E7
Editorial space, stationery and long-form reading
Carbon#121916
Body copy and high-contrast information
Diagnostic#FF5C35
Risk, limits and decisions awaiting review
Data#2F6BFF
Data, code, diagrams and keyboard focus
Editorial first. Technical when information needs it.
Chinese and English headlines use a direct sans-serif voice with short lines and decisive spacing. Body text remains calm and readable. Monospaced type is reserved for versions, status, course codes, measurements and evidence labels.
Frame a question that can be investigated, build a model that can teach something, test it under stated conditions, and explain both evidence and limits.
DOC / VI–01
STATUS / REVIEWED
EVIDENCE / 04
VERSION / 2026.08
GRID / 12—06—04
12-column web / 6-column A4 / 4 mm baseline
The same proportional logic moves from screen to paper. Components can change scale, but alignment, numbering and evidence order stay consistent.
Every object has to carry useful information.
Stationery is not a mockup gallery. Letterhead establishes credible correspondence, the project sheet runs the evidence loop, and the two sides of a card separate identity from method. All names, roles, addresses and contact details remain template fields until verified.
System specimen / not final production artwork
Specifications keep the system repeatable.
These are recommended template dimensions, not a claim that production files are complete. Print colour, stock, finishing, legal details and accessibility must be proofed with the actual supplier and approved content before release.
A4 / 210 × 297 mm
6 columns / 20 mm safe margin90 × 54 mm
Identity front / method reverseC5 / 229 × 162 mm
Address zone stays unprinted220 × 310 mm
Evidence index on the spine85.6 × 54 mm
Name and role require approvalA4 / 210 × 297 mm
Question → model → test → evidenceUse the system to clarify—not to manufacture authority.
The approved BIAA master mark is used here; any proposed Chinese name remains a separate decision until formally confirmed.
Do
- Use BIAA as the public master brand until Chinese naming is confirmed.
- Keep status labels, version numbers and evidence claims truthful.
- Choose one strong signal per composition and preserve generous space.
- Proof small type, colour contrast and physical production before release.
Do not
- Do not copy another identity or imply authorship that has not been verified.
- Do not publish the proposed Chinese name as an approved formal mark.
- Do not use random codes, fake measurements or decorative data.
- Do not stretch, outline, shadow or crowd the wordmark.
BIAA / NEXT STEP
Start a brand conversation Start a brand conversation
The approved BIAA master mark is used here; any proposed Chinese name remains a separate decision until formally confirmed.